A set of playful illustrations showing Training app users what their total weight lifted amounts to.
The brand team commissioned a set of line illustrations for an email campaign celebrating Training App users' total weight lifted over the year. Each illustration represented a specific weight range using a relatable real-world object — a bus, for example, sat in the 15,001–20,000kg bracket — bringing the numbers to life in a way that felt playful and on-brand.
Defining the Illustrative Style.
The style needed to feel simple but distinctive — I used soft edges, broken lines, and a contrast between heavy and light line weights to give each illustration character. Blue draws attention to the main subject in each piece, keeping things consistent with the Gymshark brand while letting the work breathe.
The style needed to feel simple but distinctive — I used soft edges, broken lines, and a contrast between heavy and light line weights to give each illustration character. Blue draws attention to the main subject in each piece, keeping things consistent with the Gymshark brand while letting the work breathe.
