A set of playful illustrations showing Training app users what their total weight lifted amounts to.
As an advocate for illustration within Gymshark, I was tasked by the brand team with creating a set of simple line illustrations for an email campaign that aimed to inform Training App users about their weight lifting progress over the year.
Each illustration represented a specific weight range and depicted relatable objects, such as a bus (15,001-20,000kg), to visually represent the weight range in a playful manner whilst aligning with the Gymshark brand aesthetic.
Defining the Illustrative Style.
I intended to create an illustrative style that was both simple and distinctive, incorporating elements such as soft edges, broken lines, and a contrast between heavy and lighter line weights. In each illustration, the blue colour helps to focus attention on the main subject and is consistent with the brand, while the other design choices create personality and character.
I intended to create an illustrative style that was both simple and distinctive, incorporating elements such as soft edges, broken lines, and a contrast between heavy and lighter line weights. In each illustration, the blue colour helps to focus attention on the main subject and is consistent with the brand, while the other design choices create personality and character.
