Bringing a year of lifting to life through playful illustrations.
Gymshark’s brand team commissioned a set of line illustrations for an email campaign celebrating how much Training App users had lifted over the year. Each illustration translated a weight range into a recognisable real-world object—a bus, for example, represented 15,001–20,000 kg—making users’ achievements feel tangible, playful and unmistakably Gymshark.
Defining the illustration style
I combined soft edges, broken lines and contrasting line weights to create a simple, distinctive style with plenty of character. Blue highlights the main subject, tying each illustration to the Gymshark brand, while generous space keeps the compositions light and uncluttered.
I combined soft edges, broken lines and contrasting line weights to create a simple, distinctive style with plenty of character. Blue highlights the main subject, tying each illustration to the Gymshark brand, while generous space keeps the compositions light and uncluttered.
