Helping users save content and pick up where they left off.
After the Explore section launched, it made content easier to discover, but users couldn’t save it for later. Bookmarking quickly became the most requested feature.
I led the design from discovery to delivery, validating the concept and core flows with users early on to identify usability issues and refine the direction. I then shaped the full experience—from introducing the feature and designing empty states to saving and managing bookmarks. This included defining which content users could save and providing clear feedback on their actions.
The Process
I worked with UX researchers to identify key themes from app store reviews, surveys and interviews. I reviewed bookmarking patterns in other apps, then explored what users could save, where they would find it and how each interaction should work.
We tested three concepts with users to refine the feature’s placement, terminology and functionality. Following launch, workout starts increased by 16% and app engagement rose by 54%.
I worked with UX researchers to identify key themes from app store reviews, surveys and interviews. I reviewed bookmarking patterns in other apps, then explored what users could save, where they would find it and how each interaction should work.
We tested three concepts with users to refine the feature’s placement, terminology and functionality. Following launch, workout starts increased by 16% and app engagement rose by 54%.
