To empathise with users and grasp their needs, I collaborated with UX researchers to gather feedback from app stores, surveys, and interviews. We identified key themes to guide our problem-solving approach.
Conducting trendscape research, I documented patterns in bookmarking behaviour, including terminology and interaction feedback. Integrating user feedback and trends, I explored various aspects such as what content could be bookmarked, where to store bookmarks, and interaction design.
Developing user flows, I analysed how users could bookmark content, access their bookmarks, and the steps involved. Three concepts were tested, focusing on bookmark location, terminology, and functionality.
The feature implementation was successful, resulting in a 16% increase in workout starts and a 54% increase in app engagement.
To empathise with users and grasp their needs, I collaborated with UX researchers to gather feedback from app stores, surveys, and interviews. We identified key themes to guide our problem-solving approach.
Conducting trendscape research, I documented patterns in bookmarking behaviour, including terminology and interaction feedback. Integrating user feedback and trends, I explored various aspects such as what content could be bookmarked, where to store bookmarks, and interaction design.
Developing user flows, I analysed how users could bookmark content, access their bookmarks, and the steps involved. Three concepts were tested, focusing on bookmark location, terminology, and functionality.
The feature implementation was successful, resulting in a 16% increase in workout starts and a 54% increase in app engagement.
