Category
Product Design
Company
Gymshark
Bookmarks
How might we enable users to save content so they can easily access it at a later date?
After introducing the Explore section in the app, users could easily find content aligning with their fitness goals, however a notable gap emerged as users expressed a desire to save and retrieve such content for future use. Recognising this need as the most requested feature post-launch, we were keen on delivering a solution promptly. In response, I designed the experience from discovery to delivery. The goal was not just to address the immediate concern but also to future-proof the feature. This involved taking a holistic approach, considering user education through feature highlights and empty states, flows for adding, accessing and managing bookmarks, whilst considering aspects like interaction feedback and the types of content eligible for bookmarking.
