Category

Product Design & Illustration

Company

Gymshark

Product Feature Icons

Using icons to emphasise the unique qualities of Gymshark products.

I worked with the Shop team to design a set of 10 icons for Gymshark product pages, highlighting the key features and qualities of each product. The icons appeared alongside labels on both the website and ecommerce app, giving users the context they needed at the point of browsing.

Developing the icon set

The aim was to create icons that were simple, clear, and consistent with the existing design system. I focused on attributes that provided context without cluttering the visual — keeping enough white space to ensure legibility at smaller sizes. The final set was validated through user testing to confirm each icon accurately communicated its intended quality.

The aim was to create icons that were simple, clear, and consistent with the existing design system. I focused on attributes that provided context without cluttering the visual — keeping enough white space to ensure legibility at smaller sizes. The final set was validated through user testing to confirm each icon accurately communicated its intended quality.